Monthly Archives:

Delegation In Your Medical Office, Or Realizing That You Don’t Have To Do It All Yourself

Doctors are, by their nature, very independent people and those doctors who go into private practice are even more so because they tend to be entrepreneurial.  Most doctors have to work incredibly hard to build their practices.  So they tend … Continue reading

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Developing a marketing plan for your medical office

In yesterday’s post we discussed setting your goals for 2012 to grow your medical office. One of the ways to grow your medical office, of course, is to attract new patients. A great way to do this is to have … Continue reading

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Assessing Your Medical Practice And Planning Your Growth For 2012

With 2011 drawing to a close, it is a great time to assess the financial state of your medical practice. Whether or not your fiscal year ends with calendar year, you can still use this time to determine how well … Continue reading

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Using QR Codes In Your EMR To Market And Automate Your Medical Office

This is a video on using QR Codes, those square, bar-code-like codes, in medical practice. It can be used in multiple ways in the medical office, including: 1. Marketing material directing patients to your medical practice website. 2. Educational material … Continue reading

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Maintaining Balance: Keeping Time For A Personal Life While Still Growing And Marketing Your Medical Practice

In any pursuit in life, it is important for one to maintain balance.  This is especially true when joining or starting a medical practice.  Whether you are just starting out in medical practice or you’ve been in practice for many … Continue reading

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Five Ways To Market Your Medical Practice Without Advertising – A Review

The site lmanewengland.org/ recently posted a an article entitled, “Five Ways To Market Your Medical Practice Without Advertising.”  The link to the article is below.  In the article, author offers five effective ways of marketing your practice without having to advertise.  The five … Continue reading

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The Right Time To Expand Your Medical Office

The decision to hire a new doctor or even a mid-level provider can be an exciting one. However it is not a decision that you should enter into lightly.  It is important to consider all of the pros and cons … Continue reading

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Improving Word of Mouth Marketing For Your Medical Practice

Doctors, more than any other profession or business owner, rely on word of mouth marketing to help grow their business. However most doctors passively hope that their patients who appreciate their services will spread some good words about them. The … Continue reading

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Honing your marketing message

There are two major mistakes that doctors make when marketing their medical practice. The first is to assume that marketing is just advertising.  These doctors may then think that an ad in the phone book is marketing.  Alternatively, if they … Continue reading

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Developing Your Exit Strategy From Your Practice

When you read business development books, they all recommend having the end in mind, knowing what your exit strategy is going to be.  However, most doctors are too entrenched in the day-to-day operation of their practices to think of the … Continue reading

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